Thirty years ago, two sisters, Vivian Reisman and Rita Lerner gave birth to their first kids at the same time. When they brought home their bundles of joy, they noticed that most of the layette and infant items were made out of synthetic fabrics. This was not acceptable, as they wanted 100% cotton next to their babies’ skin. Hence, they created Baby Steps, a cottage industry that they have since nurtured into a steadily, growing kids clothing company.
Now, Baby Steps is finding that consumers that wore their product many years ago are having babies and buying Baby Steps for their children!